THE 101 is a hybrid agency, combining the unique skill sets and connections of both Matchmakers and Product Strategists. 

We help technology innovators navigate the complex entertainment space and thoughtfully match them with the right entertainment opportunities to move their products — and their business — forward.

Is the right opportunity Merchandise Licensing, Sponsorships, Product Placement, Celebrity Endorsement, or a collaboration with a YouTube Influencer? That’s our wheelhouse. With backgrounds in electronics, software, and tech toys, to boot.  

Here's a breakdown of our services:

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Matchmaking

Call it Business Development, if you must. Strategic Partnerships in Merchandise Licensing, Sponsorships, Celebrity Endorsements, and even Content Integration. With the right opportunity, we think it’s more the art and creativity of making 1+1=3. 

Business Development, Evaluation, Negotiation

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ProducT 
Management

Whether its defining new product strategies, business models, or brand extensions, we’ve done it all. We can help you solve these and other challenges throughout your product’s lifecycle.

Creative Ideation, Problem Solving, Execution

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Relationship Management

Let’s be real — nothing beats a face-to-face. We’re here in southern California to act as your LA office to help build trust and ensure your brand is top-of-mind for new opportunities.

Program Management Support, Conference Attendance, Relationship Building

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Licensing 101

The rules of the road can be confusing when it comes to successful licensing, though the opportunities are massive. Don’t know where to begin? Let us help. 

Licensing Acquisition Strategy, Agency Procurement, In-House Infrastructure Consultation 

We can help at every point in your product lifecycle — from concept inception to product launch.

We work directly with your marketing teams and agencies to leverage these opportunities in PR, social media, and with your retailers. 

the 101. mapping strategic partnerships into entertainment.